Cyberworld Guru

INTRODUCTION TO DIGITAL MARKETING Conventional marketing is referred to as the activities we perform to promote the sales of products and services. In Digital Marketing we do all those activities online. We use a variety of channels available online e.g., social media, websites, email and search engines. This also includes online videos and paid advertising on internet. In the past, before the internet, these activities of awareness and promotion were done through radio, TV, newspapers etc.  The internet is used by all of us in our daily lives. People usually search the internet before buying something. It makes internet the right place to send these prospective buyers, the right message at the right time.  Digital Marketing is an evolving process, and we often experiment a lot to find the right customer at the right time. This feature gives Digital Marketing an edge over conventional marketing. We will cover this aspect of Digital marketing in the upcoming articles a lot....

HOW TO BECOME A CONTENT WRITER? There are about 1.2 billion websites on the internet and about 250,000 websites are created every single day. Every website runs on content, mainly text content. You need content to describe different topics, photos and videos, and so on. This gives us some idea of how important content is. Content can be in different languages but since English is an international language our focus should be on English. We must improve our writing skills in English to become English content writers. English is understood by almost a billion inhabitants of the globe. STEP 1. CREATE A PORTFOLIO The first thing we may need is to have a portfolio. This portfolio is representative of what your capabilities are as a content writer. Start writing by selecting three topics e.g. Health, Technology, Blogging, Fashion, and Lifestyle. These may be referred to as niche topics. You will not be able to write on too many topics, so you must select your niche I.e., a topic on which you...